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"apti" is sanskrit for connect - and that is what we do in multiple ways.

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Firstly, for our clients, we work with them to deliver solutions that help them better connect with their markets and customers. For every prototype, MVP or software solution that we deliver we carry out an assessment to ensure that the solution has a high probability of success.

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We also help connect solutions from one region to others, with a current focus on Europe, India and South East Asia - the markets we help clients to expand to.

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Thirdly, we connect the value within our ecosystem of +9k professionals together, to deliver greater value to our clients and to their customers. For example, finding and re-using mature software products and modules that will reduce the time-to-market and deliver robust client solutions.

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We provide a range of innovation services from software development, go-to-market services, operational readiness and out of the box software products. ​

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Finally, and most importantly, we work with our clients to identify how they can partner to scale fast, identifying and realising opportunities for them to drive greater shared value to their customers.

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All our solutioning projects include Project Management and Quality Assurance - where the QA comes with weekly or fortnightly code reviews.

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Our core team consists of Marketing, Operational, Technical and Commercial professionals who each have at least 25 years experience, and are based across UK, India and Malaysia.​​​